La Broiche’ is a newly conceived project in beauty industry especially for brides that concentrate on their total makeover from within and outside. It is like no other parlor or salon, rather unique in its structure and strategy. The idea of this unique beauty enhancing project was first developed in Abhudabi when Aysha with her other two partners of Moroccan and Egyptian natives handled a parlour named ‘Evana’. What makes ‘La Broiche’ unique is that it considers all aspects of the body and psyche before a girl gets prepared to get married. Having earned a degree in Cosmetology, Aysha is well equipped with the essentials and treatments for the needy. The offers of the salon are resorted to different segments; beauty, spa, boutique, diet consultation, and psychology consulting.

In the beauty area, the salon provides treatment and spa. Treatments include the care of skin, hair and the whole body that constitute multiple sittings. Major treatments are regarding acne, tanning and dandruff. Total skin rejuvenation, scalp and hair therapy for dandruff, treatments for loss of hair and hair refreshing, hair texturizing, colour styling are all done. At La brioche the beauty of the bride is not limited to her external appearance but to her inner self too. Staying fit means to them staying healthy.

Fitness plays a prominent part in the beauty of a person along with proper nutrition. With the guidance of experts this part of beauty is also well attended at La Broiche.

The Salon also has a diet consultant who deals with the dieting part which is very important in maintaining a good physique with good health. When Brides come with the aim of putting on or putting off the weight, the salon is not reluctant to give away what is in store for them. The health centre attached to the salon makes the brides to work out for 2-3 hours of slimming down process with a personal trainer and a renewed diet chart. An elaborate diet planning is given for the people in look out for weight gaining. It also offers a physiotherapy assistance if needed.

La brioche has also included a psychological consultation department so that the brides don’t want to bear the strain of going hospitals with people butting their noses. They can feel free to come and talk it out and make themselves ready for their auspicious nuptial knot.

It’s a complete transformation from a girl to the bride to be that happens at La Broiche. She is also given training in Malabar cooking and a total awareness of kitchen management.

The cost of the services inclusive of treatments, fitness programme, psychiatric consultation, training and makeup is dependent on the number of treatment days and the requirements of the customer. The treatment may extend from 15 days to three months and the starting price ranges from 15000 INR, which can go up to 60k or70k.They are also given home care tips to sustain the beauty.

La broiche also offers outfits for the bride. Bridal and traditional wears readily available in the boutique is limited to 25-30 pieces that gets replenished in every 15-30 days. Specially designed Bridal outfits are made only per demand. Apart from customized Costumes like Lahenga, Saree, Bridal Gown, Fusion bridal dresses and designer party wears; matching jewelleries are also designed according to the tastes of the bride and her family on requirement.

The last fifteen days of marriage are crucial as it focus on the extensive care from head to toe culminating in the HD bridal make up on the day of the occasion. They also give a trial make up prior to wedding and win the confidence of the bride to be. The beautician and also each staff of the salon, gets the satisfaction of waving a bride away who has been moulded into a beautiful dame; a dream come true for every bride.

“The concept of wedding is now changed and people allot a specific amount of money for the purpose of grooming alone. They are ready to spend any amount for this.” says Aysha. Moreover they also extend their help in deciding the bride with everything related to wedding through whatsapp or phone calls. Like with jewellery and clothing, as in what to buy and where to buy kind of queries. And if the wedding party has problems in deciding the caterers, photographers or event planners, that part too is attended by La brioche. In a nutshell, La Broche is a net wedding deal.

A COMPLETE BEAUTY CONCEPT

// LA BROICHE – A SALON UNIQUE IN STRUCTURE AND STRATEGY. A ONE-STOP DESTINATION THAT CAN FULFILL THE BEAUTY NEEDS OF EVERY BRIDE TO BE, MAKING HER TRANSFORMATION FROM A GIRL TO A BRIDE COMPLETE. //

At La Broiche the appointments are fixed only by prior bookings. This avoids normal rush at certain hours or days and helps to ttend each customer individually with utmost importance. As every session of beauty care takes hours to be completed the ystanders may feel tired of waiting. They are also not left unattended. There is a café and Wi-Fi club to entertain them. This area serves as centres of social interaction with coffee and snacks.

For the kids aged 2-10, La Broiche has arranged a Kids Club. It offers a variety of daily activities ranging from Clay workshops, Brick models, handwriting development session, water activities and a bundle of Electronic and inflated Toys.

Exhibitions are also conducted at La Broiche seasonally. These may be focused on Sarees, Chudidaar materials, Purdas or exclusive designer wears according to the need of the hour. Recently an Eid Mehendi fest was conducted and collections
of Abhayas were also displayed in connection with Ramzan celebrations. And all these attempts are very much welcomed by its customers.

In total La Broiche is a new approach among the Parlors in Calicut. Much different from the normal beauty studios it makes the need of women complete here.

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